Communication, Entrepeneurship, Management, Marketing

Book Info
A guide to definitely encourage and enable all types of complex organizations to reclaim their entrepreneurial DNA. Softcover.

From the Back Cover
As companies co-operate, partner and acquire their way into new markets, networked innovation is set to transform traditional research and development. Find out the best way to take your business into the new creative game through Webs of Innovation.

Webs of Innovation begins with a simple question. Why is it that so many well known, well resourced businesses are having problems with innovation? The answer lies in the limitations of linear innovation. In mature markets linear innovation may be the right model, but for the new opportunities in immature markets you have to stay ahead of fast customers. This is a world that demands fast and flexible innovation through networked innovation.

The challenge for companies today is getting a structured and formalized innovation system that works, that people in the organization know of and that creates value for the company. Webs of Innovation will help your organization set up structures, investments and incentives for innovation to take your business beyond its previous capabilities.


About the Author
Alexander Loudon was one of the early employees at the London based headquarters of First Tuesday, the global entrepreneurial network, during the time that it grew to 250,000 members in over 120 cities.

Alexander also worked in Silicon Valley for Ericsson and as an independent consultant in Amsterdam and London for customers such as Twinning and iGabriel. At present, Alexander lives in London and combines consulting work with writing about the internet evolution. His writings have been published in the Netherlands, Israel and Romania. He has been quoted over the years in well-known magazines such as The Red Herring and Management Team.

Alexander studied business at the University of Groningen, UCLA and Stanford. He is a guest lecturer at the European School of Management in Oxford and a member of the Knowledge Land Foundation Think Tank.